Extra Mile Writing

Extra Mile Writing

Author name: Annemaree Jensen

Search Engines: Yes They’re Important, But No, They’re Not Perfect

Marketing for search engine optimisation is of course important.  It’s been important since the internet arrived and it will always be important.  Absolutely.  No bones about it. However, it’s important to retain a broad perspective and a sense of humour about the whole online presence thing.   Because search engines aren’t perfect, machines aren’t perfect, …

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6 Tips to Help you Survive Developing and Growing a Business

The initial phase of a business journey is pretty amazing, but it’s also hugely challenging.  It’s one of those beautiful periods of time where your brain is constantly learning but your capacity is also being tested in every way.  While you’re working your furry little rear off and learning so much that some days you …

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The Magical Combination of Exceptional Service and Business Marketing

The quality of service we provide to our clients and customers is intrinsically and inseparably related to our marketing efforts. Of course, we all need to invest continuous and regular time in marketing our businesses in order to stay in business. However, this article looks at how a strong client service orientation must underly and …

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Australian Businesses that make a Difference in Rural Western Australia

We often don’t think about the Australian businesses that make a real difference in our rural communities. Yet their products are important tools in our businesses and our homes.  Their products are a staple in our lives and become part of the infrastructure that makes our communities work.  And where these businesses are Western Australian …

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The Uses and Limitations of Artificial Intelligence: Why AI is BS

There is a huge amount of hoo-haa being thrown around everywhere about Artificial Intelligence at the current time. You can’t go anywhere without even basic software applications banging on about it.  For example, I can’t even open a PDF document on my computer without being told that the software now has an “AI Assistant.” It’s …

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Time Management a Total Shit Show for you at the Moment?  Here’s a few tips I Learnt the Hard way

Time management has certainly been an absolute shit show for me. Feeling like you’re fighting an ongoing battle with time and always losing is awfully painful.  Because time is of course one of the most precious resources each of us has, and it’s the one thing that all of us would like more of. My …

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A Feedback Survey is the Most Offensive Thing you can Send me

I don’t know about you, but I’m roundly sick of being continuously emailed and texted for my feedback. Often such requests are presented after the most trivial of interactions with a business. Or, worse, I’m both texted and emailed an identical request for feedback. Seriously, just duck off. Such emails and text messages represent a …

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Funny Billboards

Billboards have to grab your attention with only a few words. To be memorable they need to be creative and humorous. Below are four seriously funny advertising billboards.   I hope you enjoy them. Beautifully done.  Thanks to Primary Media Outdoor Advertising. Glad we’ve cleared that up.  Thanks to Nathan Davidson at Ranker.com. Gold.  Thanks to …

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3 Awesome Videos that Demonstrate the Power of an Effective Video Script

Videos have always been one of the most effective mediums of communication. People love them because they’re full of life, humour and action.  And they tell a story really well. Focused and well written video scripts create the most memorable advertisements and the most memorable content.  People share these kinds of videos far and wide, …

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How Giving the Finger to Ballroom Dancing in High School Helped me in Business

The human spirit is a pretty awesome thing, and I’m so glad for mine. I boarded at a co-educational private school known as Sacred Heart College in Perth for my five years of high school. I’d come from a sheep station, where all of my primary education had been through School of the Air with …

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5 Reasons Hiring a Copywriter Pays Dividends

Unfortunately, copywriting is still not a well-recognised industry in Australia. However, copywriters are really just small business owners like you. These small business owners simply write to help other businesses achieve their commercial goals for a living. Specifically, Hubspot defines copywriting as “words, either written or spoken, (that) marketers use to try to get people …

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