Extra Mile Writing

Extra Mile Writing

Author name: Annemaree Jensen

The Severe Limitations of Artificial Intelligence: Why AI is BS

You can’t go anywhere at the moment without being bombarded by news stories and articles about Artificial Intelligence.  It’s totally the flavour of the month, just like everything is when it supposedly “explodes” onto the scene. Artificial Intelligence is defined by Alyssa Schroer in an article titled Artificial Intelligence at Built In as a wide-ranging branch …

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Funny Billboards

Billboards have to grab your attention with only a few words. To be memorable they need to be creative and humorous. Below are four seriously funny advertising billboards.   I hope you enjoy them. Beautifully done.  Thanks to Primary Media Outdoor Advertising. Glad we’ve cleared that up.  Thanks to Nathan Davidson at Ranker.com. Gold.  Thanks to …

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3 Awesome Videos that Demonstrate the Power of an Effective Video Script

Videos have always been one of the most effective mediums of communication. People love them because they’re full of life, humour and action.  And they tell a story really well. Focused and well written video scripts create the most memorable advertisements and the most memorable content.  People share these kinds of videos far and wide, …

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How Giving the Finger to Ballroom Dancing in High School Helped me in Business

The human spirit is a pretty awesome thing, and I’m so glad for mine. I boarded at a co-educational private school known as Sacred Heart College in Perth for my five years of high school. I’d come from a sheep station, where all of my primary education had been through School of the Air with …

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5 Reasons Hiring a Copywriter Pays Dividends

Unfortunately, copywriting is still not a well-recognised industry in Australia. However, copywriters are really just small business owners like you. These small business owners simply write to help other businesses achieve their commercial goals for a living. Specifically, Hubspot defines copywriting as “words, either written or spoken, (that) marketers use to try to get people …

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4 Massive Advantages of Buying From Small Business

1. Small Business Gives you a Better Price Small business understand the importance of offering value to their customers, because small business people live in your community too.  They don’t live in a corporate ivory tower in the heart of a capital city.  Small business people also want you to come back, and they offer …

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What to Look for in a Website Designer:  11 Recommendations to Save you Money and Heartache

Do you need a business website?  Are you concerned that you’ll have to pay an eye wateringly huge amount of money to a designer for a website that doesn’t achieve anything? Below are 11 practical tips that will help you find a quality website designer to create a website that works for you, without the …

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Why You Should Inject Humour Into Your Small Business Copy

Humour in small business copy is not only entertaining, it’s highly memorable. Businesses that make the effort to write original copy that expresses their style and personality are always rewarded. Australian business White Label Comedy provides a good example. If you click on the Entertain, Engage and Sell button at the bottom of their home …

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