About Me: Small Business & Small Community Specialist

I promote small businesses and small rural communities through effective marketing content that ranks online (see my Writing Portfolio ) and through developing and submitting successful grant applications. I love writing long form blog articles and how to guides that build relationships with clients and customers. I can also be found writing and photographing tourism and farming articles promoting beautiful Western Australia.

What I care about

I’m passionate about small business, because it drives our economy and our world.

Small business means living our lives according to our values. It’s where we achieve amazing goals and at the same time serve our communities most effectively.

I also love small business because it innovates and invents to meet the needs of humanity and provides phenomenal value to our nation and our world.

I’m passionate about small communities because I grew up in the small rural community of Mount Magnet located approximately six hours north of Perth in Western Australia. I love helping enterprising small communities to grow and attract additional tourism income, and seeing resources move to communities outside large metropolitan centres.

The yadayadayada about me

I love to capture the voice and style of small businesses that I work with perfectly. A business’s voice must be consistent, respectful and helpful, and I love assisting businesses strengthen existing relationships and build new ones.

I have a practical, down to earth, real-life approach and I love listening to clients. If you want the formal spiel, I have over 10 year’s experience in marketing and over eight years experience in economic and community development roles. I spent significant time in economic and community development positions because such positions offered great diversity and allowed me to support and work with small businesses. Industry wise, I’ve worked in agriculture, tourism, community services, postal services, waste, procurement, research, horticulture, aged care and mining. I’ve worked for businesses, non-profits, and in the past, all three levels of government. Location wise, I’ve worked in the pilbara, on a wheat/sheep farm in the eastern wheatbelt, and in regional Western Australian centres like Geraldton and Merredin. I currently live and work from Goomalling in the wheatbelt of Western Australia.

I’m not impressed by certificates or pieces of paper, but if you’re interested I have a Bachelor’s degree in Psychology from Curtin University which gave me some useful grounding in the psychology of marketing. I’ve also undertaken some postgraduate study in a Master of Accounting, as well as completed Search Engine Optimisation courses with Hubspot Academy and Ahrefs.

I grew up on a family owned and run sheep station near Mount Magnet in Western Australia and was educated through Meekatharra School of the Air. From a young age I loved being involved in an agricultural business, helping with mustering, lamb tailing and drafting. The busiest times of the year were always during the school holidays, and I thrived on being an integral part of the operation. I had dogs to play with, chooks to feed and motorbikes to ride. I had the most beautiful childhood possible.

I loved seeing the way my parents always found a way around the most difficult challenges, and the fact that I got to directly experience living and working within a family run business. My parents also made significant sacrifices in order to give myself and my four siblings an education, which is of course one of the greatest gifts parents can give their children.

I’ve been extremely blessed with the opportunities I’ve had thus far, and thanks to the support I’ve received from my absolutely awesome clients, I’m absolutely stoked to be now running my own marketing business.

Check out my Portfolio page for some examples of my work, give me a call on 0439 923 976 or throw me a message using my Contact form.