Extra Mile Writing

Extra Mile Writing

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Shit, did I just say that . . . . ?

Anyone feel like they could communicate a bit better? I definitely could. As I’m female, I have no trouble speaking.  But I don’t always communicate what I want or need to say. Part of this is that I’m naturally shy and awkward, but this is more about growing a set

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A Feedback Survey is the Most Offensive Thing you can Send me

I don’t know about you, but I’m roundly sick of being continuously emailed and texted for my feedback. Often such requests are presented after the most trivial of interactions with a business. Or, worse, I’m both texted and emailed an identical request for feedback. Seriously, just duck off. Such emails

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Block some time off Before you die of Exhaustion

Small business people have the most amazing work ethics.  They work whenever they can.  They’ll often even use their weekends, public holidays and evenings to squeeze more work in.  They love to get their hands dirty and to make beautiful things happen. But they can also easily kill themselves with

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Why the Language we use is so Important

We all know that communication is critical. In our personal lives, we’ve all lived through situations where what we’ve chosen to say, or how we’ve chosen to address something has made a world of difference to whether we’ve achieved a positive outcome or not. Just like in our personal lives,

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Marketing can be Awesome

Marketing unfortunately can be seen as something sleazy or icky, and as a thing that is separate to everyday business activities. It is neither, though it definitely can be sleazy and icky when done badly. Firstly though, for the purposes of this article I’ll define what I mean by marketing.

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Some Common Traits of People Running Small Businesses

I love people who run their own small businesses. The reason I love people who run small businesses is because they all share the below awesome traits.  To clarify though, I’m not saying that other people don’t have the below traits, they certainly do.  However, I’ve noticed that all of

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The Severe Limitations of Artificial Intelligence: Why AI is BS

You can’t go anywhere at the moment without being bombarded by news stories and articles about Artificial Intelligence.  It’s totally the flavour of the month, just like everything is when it supposedly “explodes” onto the scene. Artificial Intelligence is defined by Alyssa Schroer in an article titled Artificial Intelligence at

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Surviving Small Business Fatigue

How are you doing? I hope that you’re going okay and that you’re not feeling completely reamed up the proverbial. Because let’s face it, if you’ve got a small business you would’ve experienced severe fatigue at one point or other.  Firstly, I just want to state that this article is

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How to get Better Service From Businesses

1. Do Your Homework Before you engage a business, do some research.  If you know other people who’ve used their services, talk to them.  Look at their website and any other information they provide. Most importantly though, speak to them and ask questions.  This gives you a good feel for

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Why Every Business Needs Professional Photos

Local professional photographers are seriously worth their weight in gold. While I love writing, I hate being confronted by a wall of text. Words, quite simply, need images. It’s a bit like the sky.  You need the beautiful blue sky, but you need the sun as well.  At least I

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Why Government Over Reach Must be Prevented

It was March 2022.  The WA Government was enforcing “emergency” laws left right and centre, because there was a pandemic on.  Where previous pandemics had always previously been responded to with calm, this time there had to be panic, and it had to be widespread. All of us were kept

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Funny Billboards

Billboards have to grab your attention with only a few words. To be memorable they need to be creative and humorous. Below are four seriously funny advertising billboards.   I hope you enjoy them. Beautifully done.  Thanks to Primary Media Outdoor Advertising. Glad we’ve cleared that up.  Thanks to Nathan Davidson

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5 Reasons Hiring a Copywriter Pays Dividends

Unfortunately, copywriting is still not a well-recognised industry in Australia. However, copywriters are really just small business owners like you. These small business owners simply write to help other businesses achieve their commercial goals for a living. Specifically, Hubspot defines copywriting as “words, either written or spoken, (that) marketers use

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5 Reasons Business Ethics are Paramount

Now more than ever, businesses who know right from wrong will thrive.  A business owner’s ethics have always been absolutely critical, but these days we’re all more tired of being poorly treated than we used to be.  We’re more wary of businesses that aren’t worthy of our trust, and we

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Why Running Your Business Your way is Powerful

The most beautiful thing about business is that you can do it exactly how you want to do it. Want to do a thank you video after a customer makes a purchase on your website showing yourself in a leotard doing a bad rendition of Irene Cara’s Flash Dance .

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woman on couch with feet on coffee table

6 Benefits of Working from Home in Business

6 Benefits of Working from Home in Business 1. Working from home means you get more done Productivity can be a boring topic, so I’m not going to bang on about it. Essentially, you can get a lot more done running a business from home.  There’s no interruptions or casual

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How Dodgy Bloomers Create Resourcefulness

When I went to boarding school for my high school years, I unfortunately had to attend a compulsory subject called Physical Education, or PE. I was a rank outsider from station territory in the bush, where most of the time we worked instead of playing sport. I certainly wasn’t familiar

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5 Personal Benefits of Running a Small Business

I’ve been in small business for over seven years, and I love the fact that I’ve received a number of personal benefits over that time. Sure, the financial benefits you receive from running a small business are super important. But personal benefits are also absolute gold, because you can’t spend

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Why Good Copywriting is a Worthwhile Investment

We all love to read well written copy. Reading well written copy is like drinking a super large mug of your favourite coffee on a cold morning.  You drink happily, eager for the next gorgeous sip.   You savour every minute of the experience. On the other hand, bad copy is

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What Makes the Best Clients

Are you frustrated because you aren’t working with the kind of clients you’d like to work with? I’ve been in business for a while, and I’m now at a point where I’m working with a few seriously awesome clients.  They’re very different people from very different backgrounds, but they’re all

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13 Powerful Quotes About Business and Life

There is pure gold in the hard earned wisdom of others. That’s why I love quotes so much. Quotes are also a great example of the fact that often times, less is more.  Sometimes we don’t need reams of text, we just need to read something beautiful and useful that

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Mistakes in Small Business are par for the Course

One of the things I love about business is the fact that you constantly make mistakes, dust yourself off, learn a lesson, and move on. While I used to be a perfectionist, luckily I eventually learnt how dangerous this was.  And I have no wish to go back to the

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5 of the Funniest Advertising Videos on Youtube

It’s been a big year, as they always are. Or, if you are reading this at another part of the year, I think you still need to enjoy some light hearted fun. So, I thought I’d post some beautifully made advertising videos that will hopefully make you laugh. Some of

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4 Massive Advantages of Buying From Small Business

1. Small Business Gives you a Better Price Small business understand the importance of offering value to their customers, because small business people live in your community too.  They don’t live in a corporate ivory tower in the heart of a capital city.  Small business people also want you to

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14 Awesome Quotes for a Smile or Inspiration

I don’t know about you, but I’ve always loved quotes. I love their power to help and inspire you when you are stuck in a deep black quagmire. I love how a quote can contain no more than a few words, but still be so powerful that it remains unforgettable

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Why Being Yourself Counts in Small Business

In small business, we tend to spend a lot of time being super aware of our own personal limitations. The fact that our own precious self is our greatest asset in business, and in life, is often forgotten. The buck stops with us as business owners, so we are always

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Why Business Blogs are Important

1. SEO: Blogs draw people to your site for a solution to a particular problem Blog articles on your business website are important because quite simply, they’re a fabulous search engine optimisation tool. This is because creating high quality blog articles that actually help your customers with solutions to their

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Why You Should Inject Humour Into Your Small Business Copy

Humour in small business copy is not only entertaining, it’s highly memorable. Businesses that make the effort to write original copy that expresses their style and personality are always rewarded. Australian business White Label Comedy provides a good example. If you click on the Entertain, Engage and Sell button at

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4 Icky Buzzwords That Make me Cringe

4 Icky Buzzwords That Make Me Cringe Writing can be joyful, entertaining, inspirational and life-changing. However, writing that utilises the latest buzzwords is absolutely dead in the water to me, even before I move beyond the headline. Do you agree? Over used icky buzzwords remind me of those awful songs

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5 Reasons You Should Have a Business Website

Why should I bother with a business website, you ask?  Below I outline five reasons your business benefits from a website. 1. You can express your brand and express your business your way through your own business website. While social media definitely has its place, it doesn’t enable you to

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7 Tips to Help Motivate Yourself

1. 30 Minutes of Anything is Do-able If you are anything like me, sometimes you’ll have days where you have to work to motivate yourself. I’m one of those people who likes to see things get done, but sometimes I don’t necessarily like to get them done personally. I’d rather

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