Writing Portfolio

Business

My work is focused around writing for business and about business. Some examples of my work are:

Search engine optimised community newspaper/blog articles on a broad range of farming topics (including fencing, parasites in stock, flystrike and water monitoring options) for fabulous Western Australian wheatbelt business FarmCo.

The following articles are all returning first page Google search rankings:

First page result returned under a Google search for summer shearing – Summer Shearing.
First page result returned under a Google search for lime and gypsum farming –
Lime and Gypsum – Do I Need Them on My Farm?
First page result returned under a Google search for lamb calf marking –
Lamb Marking and Calf Marking: Products to Make Marking as Quick and Easy as Possible
First page result returned under a Google search for dry seeding –
Dry Seeding Versus Wet Seeding: What Conditions Offer the Best Chance of Dry Seeding Success?
First page result under a Google search for lice flystrike worms sheep –
Helping you get the Best Results this Spring: Tackling Lice, Flystrike and Worms in Sheep.

Press release for Yerecoin Rural Traders General Store & Cafe & FarmCo, with FarmCo online, in Yerecoin and in Moora too.

SEO optimised website content for REED WA.

LinkedIn content, including promotional videos.

Addition of videos and images to existing website pages.

Various news articles featuring speaker presentations at the SEGRA Foundation summit, including George Wilkinson’s It’s Time to Acknowledge the Disease: Why the Regions in Australia will Never get Anywhere unless they get LOUD and Robert Prestipino’s Local Business is key: How Regional Micro-Precincts Create Liveable Communities.

An SEO optimised blog article entitled, “How to Design Your Own Business Website Fast: A Beginner’s Guide” for the awesome Western Australian wheatbelt web design and hosting business Constructive Visual.

Writing a successful RAC grant application and a successful electric car charging grant application.

Community consultation/project coordination associated with the delivery of both grant funded projects.

Writing two grant applications for the awesome wheatbelt youth mentoring program Wheatbelt & Beyond Youth Mentoring based in Bruce Rock, WA.

Website, Facebook page and brochure content for the awesome wheatbelt business Ardath Acquisitions and Trading, an equipment brokerage company procuring and selling commercial vehicles, machinery, equipment and light vehicles.

Writing various grant applications and successfully project managing the creation of two alfresco cafe areas on Bruce Rock’s main street.

Successful project management of the $250,000 Bruce Rock Remembrance Park project. This was a multifaceted project that involved the relocation of memorials, the installation of artworks and interpretive signage and the development of new, pebble paving, garden and artificial turf areas. The Bruce Rock Remembrance Park is located at the centre of Bruce Rock on the town’s main street.

Two page E-Business resource including tips & resource links to help businesses either starting up in the wheatbelt or looking to expand for the Wheatbelt Business Network.

Articles on successful wheatbelt businesses after speaking with the owners of each business. These articles were produced for the Wheatbelt Business Network to help new businesses.

Social media and promotional short form content to promote a business event.
Position paper on the closure or reduction in opening hours of Rural Banks.
Eye catching content on featured jobs for the fantastic new wheatbeltjobs.com.au website.
Tailored website content for the About Us page of the value packed and amazing Wheatbelt Business Network.
Article promoting the WE Connect business mentoring program for the Wheatbelt Business Network including mentor and participant comments.

Liquor licence management plan and code of conduct for a wheatbelt business.
Position papers for a wheatbelt business organisation.
Case studies on co-located community facilities and outstanding museums in Western Australia for a wheatbelt consultancy business.
Adaptation of a suite of policies for a Western Australian business and a Western Australian business association.
Women in STEM and Entrepreneurship grant application for a business organisation to enable an entrepreneurship training program to be delivered in rural Western Australia.
Foundation for Rural and Regional Renewal grant application for a business organisation to access training workshops to be held at four member organisations.

Engaging Articles

I’ve crafted and photographed the following engaging articles for the awesome Wheatbelt Way, some of which targeted specific sectors of the tourism market, while others were written for a broader audience: