At the very core of all business marketing is who you are as a unique individual. This directly impacts the way you run your business and what you offer the marketplace. All of us need to know ourselves, and what makes our businesses special and valuable extremely well. But this is easier said than done. …
You’re Awesome and There’ll Never be Another You Read More »
There is a huge amount of hoo-haa being thrown around everywhere about Artificial Intelligence at the current time. You can’t go anywhere without even basic software applications banging on about it. For example, I can’t even open a PDF document on my computer without being told that the software now has an “AI Assistant.” It’s …
The Uses and Limitations of Artificial Intelligence: Why AI is BS Read More »
Marketing unfortunately can be seen as something sleazy or icky, and as a thing that is separate to everyday business activities. It is neither, though it definitely can be sleazy and icky when done badly. Firstly though, I’ll define what I mean by marketing for the purposes of this article. I’m using Shopify’s definition, which …
Local professional photographers are seriously worth their weight in gold. While I love writing, I hate being confronted by a wall of text. Words, quite simply, need images. It’s a bit like the sky. You need the beautiful blue sky, but you need the sun as well. At least I do, I absolutely count on …
Do you need a business website? Are you concerned that you’ll have to pay an eye wateringly huge amount of money to a designer for a website that doesn’t achieve anything? Below are 11 practical tips that will help you find a quality website designer to create a website that works for you, without the …
4 Icky Buzzwords That Make Me Cringe Writing can be joyful, entertaining, inspirational and life-changing. However, writing that utilises the latest buzzwords is absolutely dead in the water to me, even before I move beyond the headline. Do you agree? Over used icky buzzwords remind me of those awful songs from 20 years ago that …
Why should I bother with a business website, you ask? Below I outline five reasons your business benefits from a website. 1. You can express your brand and express your business your way through your own business website. While social media definitely has its place, it doesn’t enable you to give your clients and customers …