We all know that communication is critical. In our personal lives, we’ve all lived through situations where what we’ve chosen to say, or how we’ve chosen to address something has made a world of difference to whether we’ve achieved a positive outcome or not. Just like in our personal lives, the language we choose to …
I don’t know about you, but I believe that you can never take the human out of business communication. By this I mean, you can’t just throw any old crap up on your website or social media, and expect that this will do for your business. We all know that it’s hard enough to attract …
Why you can’t take the Human out of Business Communication Read More »
Billboards have to grab your attention with only a few words. To be memorable they need to be creative and humorous. Below are four seriously funny advertising billboards. I hope you enjoy them. Beautifully done. Thanks to Primary Media Outdoor Advertising. Glad we’ve cleared that up. Thanks to Nathan Davidson at Ranker.com. Gold. Thanks to …
Videos have always been one of the most effective mediums of communication. People love them because they’re full of life, humour and action. And they tell a story really well. Focused and well written video scripts create the most memorable advertisements and the most memorable content. People share these kinds of videos far and wide, …
3 Awesome Videos that Demonstrate the Power of an Effective Video Script Read More »
Unfortunately, copywriting is still not a well-recognised industry in Australia. However, copywriters are really just small business owners like you. These small business owners simply write to help other businesses achieve their commercial goals for a living. Specifically, Hubspot defines copywriting as “words, either written or spoken, (that) marketers use to try to get people …
We all love to read well written copy. Reading well written copy is like drinking a super large mug of your favourite coffee on a cold morning. You drink happily, eager for the next gorgeous sip. You savour every minute of the experience. On the other hand, bad copy is like bad coffee: it tastes …
It’s been a big year, as they always are. Or, if you are reading this at another part of the year, I think you still need to enjoy some light hearted fun. So, I thought I’d post some beautifully made advertising videos that will hopefully make you laugh. Some of these videos actually contain very …
1. SEO: Blogs draw people to your site for a solution to a particular problem Blog articles on your business website are important because quite simply, they’re a fabulous search engine optimisation tool. This is because creating high quality blog articles that actually help your customers with solutions to their problems represents an excellent way …
Humour in small business copy is not only entertaining, it’s highly memorable. Businesses that make the effort to write original copy that expresses their style and personality are always rewarded. Australian business White Label Comedy provides a good example. If you click on the Entertain, Engage and Sell button at the bottom of their home …
Why You Should Inject Humour Into Your Small Business Copy Read More »
Writing is very powerful. As an example, have you ever been reduced to a blubbering teary mess because you’ve got a major I.T. problem and an error message flashing on the screen that is seemingly written in another language? I have. And actually, if it wasn’t for the fact that I tend to shut the …
Why Writing is so Important in Business, and Everywhere Else too Read More »