Extra Mile Writing

Extra Mile Writing

Copywriting

Funny Billboards

Billboards have to grab your attention with only a few words. To be memorable they need to be creative and humorous. Below are four seriously funny advertising billboards.   I hope you enjoy them. Beautifully done.  Thanks to Primary Media Outdoor Advertising. Glad we’ve cleared that up.  Thanks to Nathan Davidson at Ranker.com. Gold.  Thanks to …

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3 Awesome Videos that Demonstrate the Power of an Effective Video Script

Videos have always been one of the most effective mediums of communication. People love them because they’re full of life, humour and action.  And they tell a story really well. Focused and well written video scripts create the most memorable advertisements and the most memorable content.  People share these kinds of videos far and wide, …

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5 Reasons Hiring a Copywriter Pays Dividends

Unfortunately, copywriting is still not a well-recognised industry in Australia. However, copywriters are really just small business owners like you. These small business owners simply write to help other businesses achieve their commercial goals for a living. Specifically, Hubspot defines copywriting as “words, either written or spoken, (that) marketers use to try to get people …

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Why You Should Inject Humour Into Your Small Business Copy

Humour in small business copy is not only entertaining, it’s highly memorable. Businesses that make the effort to write original copy that expresses their style and personality are always rewarded. Australian business White Label Comedy provides a good example. If you click on the Entertain, Engage and Sell button at the bottom of their home …

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Why Writing is so Important in Business, and Everywhere Else too

Writing is very powerful. As an example, have you ever been reduced to a blubbering teary mess because you’ve got a major I.T. problem and an error message flashing on the screen that is seemingly written in another language? I have. And actually, if it wasn’t for the fact that I tend to shut the …

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