Extra Mile Writing

Extra Mile Writing

Author name: Annemaree Jensen

Why You Should Inject Humour Into Your Small Business Copy

Humour in small business copy is not only entertaining, it’s highly memorable. Businesses that make the effort to write original copy that expresses their style and personality are always rewarded. Australian business White Label Comedy provides a good example. If you click on the Entertain, Engage and Sell button at the bottom of their home …

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Why Writing is so Important in Business, and Everywhere Else too

Writing is very powerful. As an example, have you ever been reduced to a blubbering teary mess because you’ve got a major I.T. problem and an error message flashing on the screen that is seemingly written in another language? I have. And actually, if it wasn’t for the fact that I tend to shut the …

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